A handcrafted Brand Identity. Build your brand personality by connecting the dots from your target audience to your product or service.

The 3 Brand Design packages:

I have three brand identity packages that will give you the options you need, as I realize that not every brand uses print design, and many businesses are primarily digital marketing.

I have tailored these three packages based on the most common combinations of brand designs I produce, and walk you through the process step by step to ensure you get exactly what you want for your small business. As your logo and brand designer, I aim to give you the highest quality and service for your company logo and identity as these are the building blocks of trust and consistency. When you purchase a particular brand identity service, please feel free to mix and match the pieces you need for your perfect brand identity.

*Please note that YES, YOU CAN MIX AND MATCH the services listed to build a brand identity package that works best for your business.

Brand Identity Design

• 3 Logo Concepts and 3 Revisions

• 3 Slogans 

• 3 Color Palette Concepts with primary and secondary colors

• 3 Typography Style Sets

• 1 Stationary Design

• 1 Business Card Design

• 1 Mission Statement Writing

• 1 Brand Style Guide Book

Digital Identity Design

• 3 Logo Concepts and 3 Revisions

• 3 Slogans

• 3 Palette Concepts with primary and secondary colors

• 3 Typography Style Sets

• 20 User Interface Icons

• 1 Email Signature Design

• 1 Mission Statement Writing

• 1 Brand Style Guide Book

Product Identity Design

• 3 Logo Concepts and 3 Revisions

• 3 Slogans

• 3 Palette Concepts with primary and secondary colors

• 3 Typography Style Sets

• 1 Packaging Design

• 1 Sell Sheet Design

• 1 Mission Statement Writing

• 1 Brand Style Guide Book

Why do you need a brand design?

Brand identity design sets the tone for your business on the first impression.

In one of my most popular services, I combine my expertise in the disciplines of illustration, icon design, graphic design, writing, and color theory to build you a hand-crafted, strong brand identity with the highest attention to detail to significantly level up your brand image. I help create designs that leave a lasting impression and display your brand personality to your target audience. This tells your brand story, gives your brand personality, keeps you consistent, and develops trust with your target audience through the demonstration that you have exceptional attention to detail.

Your branding project sets the foundation for your marketing communications in print or digital design mediums. Your brand design is built with the highest regard to usage in the complete range of platforms, from the tiny Favicon on your internet browser at only 32px X 32px to billboard size. Your brand will impress your viewers regardless of the media.

As your brand designer and illustrator, I go beyond logo designs and consider every aspect of how your logo will be used, from product packaging to business cards. I make sure to deliver your business the perfect logo and branding project your company deserves. This includes everything from brand strategy and market research for your target market, competitive research to ensure you stand out, and color combinations that make your brand memorable. When I deliver your brand guide, your brand image and brand positioning will ensure your marketing materials stay on the right track.

Bistro Morgan Brand, Slogan Writing and Packaging Design by Scott Luscombe.

What makes a great brand?

First thing, it's all about your brand voice. Speaking to consumers around the world through your business the right way and how you want to make people feel when they first approach your brand is the first step in success. I use a wide range of techniques to produce your design, and it all starts with a conversation to understand the wider impression you want to leave on your customers.

I have been an illustrator and brand designer for over twenty years. I was trained at Sheridan College and educated through brand development. I have learned how to leave a mark with your branding for the past two decades.

The Icon

When I use illustration to craft your icon, I consider the icon's structure and meaning, how it stands together with the other elements of your design, as well as stands alone. I consider how your logo icon will work with your other branded graphic design communications.

The Wordmark

Your wordmark concept and logo designer are considered, and I ensure that your wordmark conveys the feeling you intend for your customers. For comparison, I give examples of your three initial concepts of upper, lower, and sentence-case wordmarks.

The Colors

Colors divide and unite, contrast and merge together. As your designer, I ensure that when selecting colors, I give special consideration to your intended target and the subconscious human perception and feeling you want to portray with your brand. When choosing colors, I consider all aspects and feelings such as how the color red makes the user feel hungry, hence why it is used in so many food and beverage identity designs.

The Fonts

Whether you call them type styles, typefaces, or just fonts, I ensure that your brand fonts give off the energy and style that makes your identity memorable.

The Slogan

With an education in copywriting from the University of Toronto and writing over 250,000 words per year, I love wordsmithing your slogan into a memorable portion of your project.

The Unification

Although each piece of your brand identity is separate and can stand alone, I also ensure that it unifies to build a cohesive customer brand. With time, customers will learn your brand for each separate component and the brand value as a whole.

Are you looking to stand out?

As your logo and brand designer, I use techniques that vary from brand to brand, completely dependent on the brand's voice, the intended tone of the word, and the initial impression.

Using hand-rendered iconography and text, I shape your brand and imagine a customer's various impressions when interacting with your brand colors.

The thick and thin lines set a bold or delicate tone, a highly structured or free-form shape. I combine illustrative elements and colors to produce a design that conveys the feeling you wish to leave on your partners and customers.

What is the process for completing a design?

My branding services start with an initial conversation where we build the Project Brief, and I learn more about your intentions for your design. Logo designers often jump right in without spending enough time researching the market and the competitive landscape and understanding your needs as a client.

I spend the time needed to produce a professional logo and support design services, allowing you to use and promote your logo design in various mediums, from business cards to product packaging, website, and digital marketing, such as social media.

My clients have different needs for their branding projects, and I customize each process to accommodate their individual requests. However, below is my typical process for producing your brand identity:

1. Initial Consultation

2. Project Brief

3. References

4. Sketches

5. Illustration

6. Typography

7. Color Palette

8. Slogan Writing

9. Review

10. Revision

11. Approval

12. Digital Asset Management

Why should you hire Creatibly and Scott Luscombe as your brand designer?

As a top-rated Brand Designer, ranking in the top 1% of designers globally according to Upwork with a 96% Job Success Score and a 5-star rating, you can rest assured that I can design your perfect logo.

Whether your brand is a small business or a global enterprise, I craft your brand identity with the utmost care and quality. As you are looking to hire talent for your brand strategy and visual identity, your designer must have the skills necessary to exceed your design needs.

Branding must be carefully considered, considering how the individual pieces of your brand fit together, for example, how the slogan suits the colors and how the colors complement the shapes; all pieces of a brand identity come together to create a unique identity.

I have been one of the top freelance graphic designers for decades, known for launching the Nespresso brand with the Something New is Brewing advertising campaign to the visual identity designer for Wallet Ninja, which evolved into a complete brand and business development project, leading to over 30 million units sold.

When I design your logo, I think of the hundreds of places it can be used, from print to digital, laser-etched and machined into substrates, posted on social media, and plastered on subways or a banner ad. As your brand designer, I ensure your branding will work flawlessly in all mediums.

Your business and reputation are in great hands when you hire me as your design professional. As our business relationship expands beyond your visual identity, I can support your business with a complete range of creative and technical services:

• Creative and Technical Direction

• Graphic Design and Branding

• Illustrations and Icons

• Marketing and Copywriting

• Website Design and Development

• Product Design and Engineering

• Prototyping and Manufacturing

• Printing and Packaging

What if you don't know what style suits your brand?

Every day, we are exposed to hundreds, if not thousands, of logos, but understanding your particular style often requires seeing the designs first. In our initial consultation, we discussed the various styles of logos, so you don't have to be an expert.

Each brand identity project starts with mood board designs to give you multiple initial directions to choose from. Once you determine the direction of your identity design we dramatically increase the likelihood that you will get a brand that you love!

Using color theory, I design your brand with colors that will give your viewers the feeling you intend for them.

Each design service I provide includes 3 concepts and uses a range of styles to help you narrow down the direction of your branding to ensure you are happy with the final product.

As your designer, I ensure that your design fits with both you and your clients so that you have a design you love to show off and can be proud of, all while impressing your customers.

With twenty years of experience creating corporate, agency, consumer packaged goods, and professional services logos and designs, you are in great hands when you hire me as your designer.

As your designer, I take the necessary care to produce a timeless logo that will only require minimal updates as the years go by. Great brands last decades, if not longer, and I keep this in mind when I design your logo, branding, slogan, and all of the necessary pieces.

What formats are included with my design?

Digital asset management is the final step in managing your design project, and I will ensure you have all the formats your logo design will need to be used in every medium.

I collect and store all of your design files into your project folder, where you are free to download all of the files you need, from your logos to your slogan and your icon, for print and digital marketing usage.

Your logo will be supplied in these various formats:

• RGB Favicon 32x32px for web browser tabs

• RGB .PNG Raster and .SVG Vector for digital marketing, websites, and social media

• CMYK .EPS and .AI Vectors for print design

• Black and White versions for dark and light backgrounds

• Full color versions for dark and light backgrounds 

View Brand Identity Designs in the Portfolio.

View Logo Designs in the Portfolio.