Build your brand personality by connecting the dots from your target audience to your product or service. We offer three tailored brand identity design packages to fit your needs. Not every company uses packaging or print design, and many focus on digital marketing campaigns, so these packages let you start building your own identity with confidence.
Morgan Hipworth
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Kyra Longford
Liquid error (sections/product-testimonials line 70): Could not find asset snippets/icon-stars.liquidScott was a pleasure to work with - high quality of work, prompt response, and frequent communication. He is open to feedback, and I am more than thrilled with the final product. I highly recommend Scott as a graphic designer!
Alexander Shlaferman
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Pamela Moulton
Liquid error (sections/product-testimonials line 70): Could not find asset snippets/icon-stars.liquidWe have been working with Scott for over two years now and he never disappoints. Very creative and really gets it, and us. Too many projects to mention have been hit completely out of the park by Scott. Always great turnaround!
Sarah Georges
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Naomi Kliger
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Let's talk!
Every project begins with a consultation to define your brand personality, key elements, and long-term goals. Whether you want a logo, slogans, or a brand guide, we’ll create an identity that aligns with your audience and helps you stand apart from competitors.
Brand identity design is the process of building the key elements—logo, color palette, typography, slogans, and visual branding—that give your company its unique look and voice. It’s not just about design; it’s about building trust, driving brand recognition, and making sure customers remember you.
Think of brand identity as the visual identity and voice that represent your business. The goal is to differentiate you from competitors, give your audience clarity, and make sure your brand image communicates your values.
A strong brand identity is crucial because it creates an emotional connection with consumers and communicates professionalism. Without it, your company risks blending in with the competition.
Every successful brand—from startups to global giants—knows the importance of consistency in brand colors, logos, and design. By establishing consistency, you ensure your audience trusts your service and remembers your brand.
When building a brand identity, you must focus on the seven key elements that create a cohesive and authentic identity:
Logo – the face of your brand
Color Palette – creates mood and emotion
Typography – fonts that convey personality
Slogans – short lines that stick with customers
Icons – visuals that enhance design assets
Imagery – how visuals shape perception
Brand Guide – ensures long-term consistency
These seven elements define your identity, strengthen your brand image, and give your audience a clear way to connect.
The icon is designed with creativity and clarity in mind, ensuring it can stand alone or work with your wordmark. The wordmark uses fonts that convey tone and values. The color palette is chosen with consumers in mind—for example, red inspires hunger, blue conveys trust.
The best brand identity creates an emotional connection. Your brand personality—whether bold, elegant, or playful—shapes how customers perceive you. For example, Apple built a strong brand identity by pairing sleek design with consistent messaging to build brand recognition worldwide.
Most people remember a brand after just one encounter if the identity is strong enough. By using professional designers and strategic thinking, you can establish a memorable brand that leaves a lasting impression.
Your final design assets are delivered in all high resolution formats needed for both digital and print. This ensures your visual identity works everywhere—from marketing campaigns to branded packaging.
PNG and SVG for digital use
EPS and AI for print design
B&W and Full Color Versions
Guidelines for consistent usage
Easy download for ongoing access
Browse the portfolio to see brand design projects that include logos, color palettes, slogans, business cards, and full brand guides. From successful brands in CPG to small businesses, you’ll find inspiration to start building your own identity.
Scott Luscombe
See how I led the product design, UX, and brand identity for Aqtivate — a fast, focused project management tool built for high-performance teams.
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Scott Luscombe
From supplement packaging to Shopify development and Amazon A+ content, here’s how I built 3graine into a calming, high-performing wellness brand that sells.
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Scott Luscombe
A +135% increase in sales in Q1 of 2025, and a 200% boost in organic traffic — powered by smart design, clean systems, and intentional storytelling.
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Scott Luscombe
You've never seen a winter sport like ski biking, which combines the thrill of a mountain bike with skiing.
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Scott Luscombe
Welcome to the Levers Health Shopify eCommerce Website—a project that’s not only close to my heart but also a pinnacle of progress in my professional journey to date.
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Scott Luscombe
NutriGrove Supplements required a complete rework of their Shopify eCommerce store to give the brand a fresh new look and breathe new life into their sales.
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Scott Luscombe
Brand Identity, Design System, and Website Design for APILayer. APILayer is an API marketplace with hundreds of APIs to interconnect functionality between web and mobile based applications.
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Scott Luscombe
Pepelwerk is an employment and hiring platform specifically geared towards students graduating from College and University.
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Scott Luscombe
FD Financial Group, the owner of WealthFD, TaxFD, and MortgageFD hired me to completely re-design their Brand, Print, and Digital Communications to create a unified brand.
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Scott Luscombe
Shopify eCommerce design, development, and ongoing website development and maintenance project for Culture Pop Soda.read more
Scott Luscombe
Brand Identity Design, Print Design and Tradeshow, and over 100 other Marketing and Communications projects for Atlas Insurance Agency.
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Scott Luscombe
Brand Identity, Illustration and Icon Design, Product, Packaging Design, and Amazon Listing Images project for baby and consumer packaged goods brand OCCOBaby.
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Scott Luscombe
Family law practice Brand Identity Design and Collateral Design for Toronto-based Downey Law Firm.read more
Scott Luscombe
Brand Identity, Event Design, Print and Digital Communications Design projects for Fleur De Villes global botanical events.
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Scott Luscombe
Crazy Fast Fiber campaign Copywriting, Print and Digital Design, Illustration and Map Illustrations for Ting Mobile's expansion throughout the United States.
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Scott Luscombe
Children's Book Writing, Illustration, and Shopify eCommerce brand LivoLingo helping children and families learn to speak English, French, Spanish, and Portuguese.
read moreWhat Is Brand Identity Design?
It’s the concept of combining key elements—logo, color palette, typography, and more—into a cohesive system that builds your brand image and improves brand recognition.
How to Design a Brand Identity?
Start with define your brand personality, outline your values, choose your brand colors, and design a logo. Work with designers who bring creativity and experience to ensure you build a strong brand identity.
What Are the 5 Pillars of Brand Identity?
The five pillars are: logo, color palette, typography, brand voice, and consistency. These pillars ensure your brand identity is clear, memorable, and effective across all forms of communication.
How Does Brand Identity Differ From Branding?
Branding is the broader strategy, while brand identity focuses on the visual identity—the key elements like logos, color palettes, fonts, and design that represent your company.
Why Is Brand Identity Crucial for Small Businesses?
A strong brand identity helps small businesses differentiate from competitors, build brand recognition, and create an emotional connection with their audience.
