I built this brand from the initial concept through to Engineering and Manufacturing. As my brand, I established Dawg Grillz as a proof of concept that turned into a successful proprietary brand. From the initial idea, I completed the Branding and Product Design phases to 3D printed Prototyping. Once my dog tested the original product, I continued to E-Commerce development and Manufacturing. Connecting the brand to Amazon and driving 90% of the sales through Instagram, I was featured on The Dragons’ Den CBC show where I eventually sold the brand.