3graine: Shopify for Supplements, Designing a Direct Path to Relief
Achieved: +92% conversion rate lift on Shopify and Amazon / +160% increase in organic traffic within 90 days / 4.8 average customer rating across platforms
Shopify Website Design and Development / Supplement Packaging and Brand Design / Amazon A+ Content and Optimization / Content Writing and SEO / Mobile UX and Performance Optimization / Product Photography and Image Enhancement
From the homepage to the checkout, I mapped the user experience around clarity and flow, collaborating closely with developers to ensure the technical execution of our brand vision. Migraines are stressful. Shopping for supplements shouldn’t be. So we kept the layout light, the copy direct and the CTAs focused.
Shopify for Supplements
How I built the 3graine brand from packaging to Shopify and Amazon, driving conversion through calm, confident design
From the homepage to the checkout, I mapped the user experience around clarity and flow, collaborating closely with developers to ensure the technical execution of our brand vision. Migraines are stressful. Shopping for supplements shouldn’t be. So we kept the layout light, the copy direct and the CTAs focused.
To form a positive first impression and a seamless experience for customers visiting their own website, every screen was tested for mobile performance because that’s where most of our traffic lives. I built a seamless UX that works just as well on both mobile and desktop, ensuring functionality whether on a smartphone in bed or at work.
When mapping the user experience and branding for our website visitors , we also create a branded checkout experience and branded content pages to enhance the store’s identity.
Here’s what I implemented:
• Custom Shopify theme optimized for mobile-first conversion, complete control over design, functionality and user experience
• Branded content pages: homepage, product pages, FAQs, education and email capture
• Navigation and layout engineered for clarity and low cognitive load, with ability to customize navigation and layout using Shopify’s built-in tools
• Product detail structure focused on benefits, compliance and social proof
• ADA-compliant design features to increase accessibility and reduce drop-off
• Leveraged Shopify design expertise and selected shopify themes to create high-performing Shopify sites
Throughout the project, we established a strong foundation for the ecommerce website, focusing on development and managing branding assets and workflows. Our goal was to create a consistent, branded experience that builds trust and credibility.
The team continues to manage the ongoing development and optimization of the store to ensure continued success.
This can be applied to other platforms and shopify sites to help brands create, customize and evolve their ecommerce websites for long term growth.
Principles That Drive Performance
How foundational web design principles delivered better experience, speed and Search Engine Optimization
Great design isn’t just pretty — it performs. Everything we built for 3graine was grounded in proven web design principles: speed, simplicity, accessibility and consistency. These decisions pay off. Fast load times mean less bounce. Clear navigation keeps users moving. And every consistent element, from button styles to image ratios, reinforces brand trust.
We applied best practices across the board — from semantic HTML to optimized asset delivery — to ensure both humans and search engines could navigate the site with ease.
Here’s what I implemented:
• Mobile-first responsive layout using scalable containers and breakpoint logic
• SEO-friendly content structure (H1, H2, alt tags, meta data)
• Shopify app integrations for reviews, email capture and user analytics
• Structured product categories and clean filtering UX
• Fast-loading assets and image compression for speed
Amazon
How we built Amazon A+ content that competes with category leaders and converts with clarity
In the Amazon supplement space, attention is a luxury. Most customers scroll fast and decide fast. That’s why our Amazon content had to communicate trust in under 3 seconds, maintaining a high load speed. I led the design and strategy for 3graine’s A+ content — starting with visual hierarchy. Every image was built to stop the scroll and reinforce 3graine’s brand voice. Clean, structured and benefit-led. I also reworked product photography and infographics to align with both compliance standards and customer psychology.
We carried over the core brand system from Shopify to Amazon to build continuity. That alignment helps build recognition across platforms and builds a halo effect that improves click-through rates and retention.
Here’s what I implemented:
• Amazon A+ content design with bold visual hierarchy and simplified copy
• Custom product photos and infographics tailored for Amazon mobile layout
• Platform-specific optimizations for image dimensions, alt text and SEO
• Brand storytelling structured to reinforce benefit, trust and speed to action
Accessibility in Design
Why inclusive design matters for health brands and how 3graine ensures everyone can access relief
For health brands like 3graine, accessibility isn’t just a feature—it’s a fundamental part of our mission to deliver relief and wellness to everyone. In the world of supplements, customers come from all walks of life, each with unique needs and abilities. That’s why our team of expert web designers approaches every Shopify site with inclusivity at the forefront, ensuring our online store is welcoming and usable for all.We leverage the power of the Shopify platform to design and develop high-performing ecommerce websites that put accessibility first. Our Shopify store is built to be seamless on mobile and desktop so every customer can easily navigate, browse and shop for the health benefits they need—whether it’s magnesium, vitamin or protein supplements.
Accessibility in web design goes beyond compliance; it’s about creating a customer experience that feels intuitive and stress-free. We focus on speed, simplicity and customizing the look and feel of our site to align with our brand while supporting users with diverse abilities. We use tools from the Shopify app store and purpose-built apps to enhance functionality and keep our ecommerce business cost effective and scalable.
We analyze our website using search engines and analytics tools to see how visitors interact with our site. This data-driven approach allows us to identify and fix any barriers so our online store remains accessible and easy to use. From clear product categories to adjustable font sizes and high-contrast themes, every detail is designed to support a positive customer journey.
By putting accessibility first in our Shopify website we not only meet our customers needs but also strengthen our brand and reach. An accessible ecommerce platform drives more traffic, reduces stress for customers increases retention and supports business success in a competitive market.
At 3graine we believe everyone deserves wellness, including the benefits of serotonin-enhancing supplement . Our commitment to inclusive design means every customer—regardless of ability—can shop our supplements with confidence and experience the benefits of a well designed accessible online store. As we grow and launch new products accessibility will remain at the heart of our web design strategy so relief is always within reach.
eCommerce with Empathy
How the 3graine project shows design can be beautiful and functional — especially when it matters most
This wasn’t just another supplement project. 3graine was built for people living with daily discomfort — and everything we did, from color to copy, reflected that.
Designing with empathy doesn’t mean sacrificing performance. In fact it sharpens it. Because when you design for real people with real needs you naturally reduce noise and focus on what matters. That’s what we did across every channel, every screen, every touchpoint.We combined strong branding with seamless eCommerce to give 3graine the foundation it needs to grow. A clear brand voice. A frictionless Shopify experience. And Amazon content that sells without shouting.
Shopify Services
Full-stack Shopify and Amazon launch — built to scale with the brand
Strategy & Planning
• Brand positioning and strategy
• Competitive research and eCommerce strategy
• Packaging and identity exploration based on market research
Website Design & UX
• Our services include wireframes and flow charts for Shopify layout
• Custom Shopify theme selection and rebuild
• Design systems: typography, buttons, UI elements
• Mobile testing across devices.
Shopify Development
• Domain setup and hosting
• App integrations: reviews, email, upsells, analytics
• Checkout customization and cart UX
• Secure payment gateway and tax/shipping setup
Amazon Rollout
• Amazon product listing strategy
• A+ content design and layout
• Infographic and gallery photo development
• Image optimization for performance and compliance
Optimization & Testing
• SEO tagging and metadata implementation
• Load time optimization and broken link checks
• Post-launch support and analytics setup
Want fewer headaches and more conversions?
If you’re looking for ways to enhance your brand identity, streamline software workflows, or better connect with your target audience, I’d love to share what we’ve done at BE Power Equipment and how you can achieve the same success. Let’s collaborate and build something truly powerful together.
Contact Scott Luscombe
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