BE Power Equipment: Performance-Driven Design and Shopify Development
Achieved: +135% in sales and +200% in organic traffic all in the first quarter
Services: Shopify Plus Website Design and Development / Brand Design / Digital and Print Graphic Design / Social and Email Marketing / Content Writing and SEO / Software Integrations and Customer Relationship Management
As Design Team Lead at BE Power Equipment, I don’t just make things look good. I make them sell. My role is hands-on from day one. I work shoulder to shoulder with designers, developers, and marketers to make sure every visual decision drives real revenue. It’s not just about nice graphics, it’s about building a brand that’s sharp, consistent, and built to convert across every channel. With an entrepreneurial mindset behind every project, I treat each brand like a business — because that’s what it is.
Migrating to Shopify Plus
How I led the Shopify Plus migration, including website design, development, content and SEO for BE Power Equipment
As the Design Team Lead at BE Power Equipment, I knew building a website wasn’t enough — we needed to build a system.
That meant creating a single source of truth for everything: product information, customer support, and high-performance growth through strategic Content Writing and SEO. I led the rollout of our full Shopify Plus Website Design and Development, making sure our entire lineup of power equipment didn’t just look great, but worked beautifully across every screen size.
From desktop to mobile, I crafted a user experience that made our product features easy to explore, simplified comparison, and gave potential customers the clarity they needed to hit “buy” with confidence.
The results? A +135% increase in sales in Q1 of 2025, and a 200% boost in organic traffic — powered by smart design, clean systems, and intentional storytelling.
Here’s what I implemented:
• Custom Theme Development optimized for different screen sizes
• Mobile-friendly designs with higher resolution imagery
• Shopify API and Software Integrations for ERP and CRM
• Advanced Content Writing and SEO for better visibility in search engines
• Product Information Management for our more extensive range of products
Want your brand to stand out?
How I reinforced Brand Design at BE Power Equipment
One of my favorite parts of leading design at BE Power Equipment is refining and reinforcing our brand identity to resonate with our target audience—industrial buyers, dealers, and sales reps. When I first began working with BE I noticed the alignment and proportions of the logo felt off. After further investigation I found that the icon and wordmark combination was completely misaligned by a few pixels.
This led me to explore further, into colors, typefaces, and pacakging. Finding multiple versions of their colors being used in multiple areas and inconsistencies in font styling across all mediums. I led the Brand Design initiative to ensure consistency across every touchpoint, applying principles of color theory, typography and strategic graphic design.
I collaborated with our leadership and employees to evolve our brand into something that truly reflects our values and strengths. From our digital design to our print design, I made sure that everything aligned, ensuring that our marketing email campaigns, social media marketing content, and website all carried a unified message that connects with our audience.
Here’s what I delivered:
• Brand Positioning to identify trends in the industry
• Visual Guidelines for consistent print and digital presence
• Logo and Packaging Graphic Design
• Integration of Brand Design into web design for maximum impact
Need professional creative assets?
How I developed Digital and Print Graphic Design for BE Power Equipment
At BE Power Equipment, I made sure that every piece of Digital and Print Graphic Design we produced supported our larger marketing strategy. From product catalogs to tradeshow booths, I crafted materials with high-quality content and striking elements that captured attention.
As part of our talented team of graphic designers, I ensured that all creative assets were adaptable across different screen sizes and print formats. This allowed us to communicate the same information to customers whether through a marketing email, in a dealer showroom, or to our social media followers.
What I created:
• Product Catalogs for both print and digital distribution
• Brochures and Flyers for print design
• Social Graphics for engaging social media marketing
• Tradeshow Booths for powerful brand visibility
Want to grow your social presence?
How I Built Social and Email Marketing for BE Power Equipment
Leading our social media and email marketing strategy was an exciting challenge. I developed campaigns that engaged our social media followers with high-quality content while nurturing our email subscribers with exclusive updates and promotions.
I focused on crafting content that would drive traffic to our website and convert social media followers into loyal customers. At the same time, I set up automation workflows that allowed us to consistently deliver impactful marketing email campaigns, freeing up time and improving efficiency as our business grew.
Key initiatives I led:
• Campaign Strategy tailored to our target audience
• Scheduled marketing email workflows for potential customers
• Social content that amplified our brand identity and final product
• Analytics reporting to identify trends and measure campaign success
Want to rank higher on Google?
How I optimized Content Writing and SEO for BE Power Equipment
With our vast product catalog, I knew that structured Content Writing and SEO would be essential for getting noticed by search engines and delivering the right message to our target audience.
I spearheaded the creation of high-quality content across our blog and product pages, making sure everything was fully optimized to drive traffic and convert users into customers. This work resulted in a 200% increase in organic traffic to our website and significantly strengthened our position in the industry.
Here’s what I focused on:
• Keyword Research and Content Optimization for better search engine performance
• Educational blog posts to engage potential customers
• Structured metadata to enhance search results
• Schema Markup to improve search engine visibility and rankings
Want your tools working together?
How I led Software Integrations and Automation for BE Power Equipment
One of my key responsibilities was implementing Software Integrations that connected our Shopify Plus store with our inventory systems, shipping partners, and Customer Relationship Management tools.
By automating data flows between systems, I reduced errors and ensured data accuracy across the platform, giving our employees better control and security over business-critical information.
The CRM integration was particularly impactful. It gave our sales reps immediate access to detailed customer profiles, enabling more personalized service and sharper marketing efforts.
Software Solutions I led:
• ERP Integration for real-time Inventory Management
• CRM Integration for seamless Customer Relationship Management
• Shipping Automation with connected apps
• Business Intelligence Dashboards to track business goals
Want deeper customer relationships?
How I enhanced Customer Relationship Management at BE Power Equipment
I’m passionate about creating better experiences for both our sales reps and customers, so I led the overhaul of our Customer Relationship Management systems.
By automating lead capture and integrating CRM with our Shopify store, I enabled our sales reps to provide personalized service while also giving our marketing team the tools to run data-driven campaigns. This strategy aligned perfectly with our business goals, boosting customer satisfaction and revenue.
CRM Improvements I drove:
• Automated Lead Capture and Scoring
• Personalized marketing campaigns tailored to specific audience segments
• Shopify integration for easy access by sales reps
• Analytics to align CRM efforts with business goals
Want print to connect seamlessly with digital?
How I designed and integrated the Print Product Catalog with QR Codes at BE Power Equipment for a seamless print to digital purchase process
One of the most innovative projects I’ve led here was developing our Print Product Catalog with QR Codes that link directly to our website.
By embedding QR Codes throughout the catalog, I enabled our business-to-business customers to scan product pages with their mobile phones and go straight to the relevant online page. This approach made it incredibly easy for them to purchase or gather more details, regardless of device or screen size.
This initiative helped align our print and digital designs, maintaining a consistent brand identity and enhancing customer engagement. It also increased organic traffic and helped us meet our business goals by simplifying the buying process.
Here’s what I accomplished:
• Seamless transition from print to website via mobile access
• Simplified purchasing for business-to-business customers
• Consistent brand presence across print and digital touchpoints
• Increased engagement through QR Code-driven traffic
Leading this project was a fantastic opportunity to innovate and show how print and digital can work together to deliver real benefits and cost savings.
Want some powerful results for your business?
If you’re looking for ways to enhance your brand identity, streamline software workflows, or better connect with your target audience, I’d love to share what we’ve done at BE Power Equipment and how you can achieve the same success. Let’s collaborate and build something truly powerful together.
Contact Scott Luscombe
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