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What is an Explainer Video?

Having your own explainer video and customer acquisition video boosts your acquisition channels in 2022. Here I answer the most common questions I receive about video production and video marketing.

What is an Explainer Video?



Here is why Explainer Videos and Customer Acquisition Videos are essential in 2022.

Having your own explainer video and customer acquisition video boosts your acquisition channels in 2022. Here are some of the most common questions I receive about video production and video marketing:

  1. Why do I need explainer videos?

  2. Can I use video marketing for my customer acquisition strategies?

  3. Can I use animated explainer videos as product demos?

  4. Should I use a live action explainer video?

  5. How do I create a good explainer video?

  6. Is video marketing strategy important?

Why do I need explainer videos?

What is an explainer video?

New customers connect with your video content when you solve their most important problems, also known as their pain points. Demonstrating that you can do this by using compelling explainer videos that help educate your customers is vital.

Marketing assets should always include video content such as an explainer video to help inform clients and walk them through the various features of your product or service. Your animated explainer video allows you to call out important information and show the flow of information in a clear and concise way.

Brand ambassadors primarily use video content in 2022 on social media, making your video a powerful tool on both your social media channels and on landing pages as part of your customer marketing funnel.

Can I use video marketing for my customer acquisition strategies?

Video marketing is a vital customer acquisition strategy in 2022, with a massive portion of your potential customers watching video content specifically. Whether 15-second Instagram Reels, short TikTok Videos, or long-form content on YouTube, you can't go wrong by adding videos to your website and social media channels.

Most companies don't have the correct amount of video content to truly demonstrate their company's product or services. I recommend 1 video per product or service, both on the product or service pages and landing and lead capture pages which are fine-tuned for your target audience.

Your product or service pages will benefit from Google Search results with video. Google Search results feature-rich content and often embeds a thumbnail of the video, and often ranking pages with video content (when it's specifically hosted on YouTube) higher than text-only pages.

Get your own explainer video by Scott Luscombe

Can I use animated explainer videos as product demos?

Animated explainer videos are essential pieces of video content for your marketing channels. Your potential customer loves watching informative videos embedded on your landing page, such as explainer videos, to help them grasp complicated features and topics.

Should I use a live action explainer video?

Live action explainer videos that include customer testimonials are an excellent customer acquisition strategy.

Potential customers spend an average of 19 minutes per day on YouTube watching a wide variety of content from their favorite influencers, explainer videos, how-to videos, and other educational content.

Having live action explainer video is a great direction to head with your video marketing and customer acquisition strategies. They give new customers a brief overview of your company's product, services, company culture and give you more control when sharing content.

How do I create a good explainer video?

The best explainer videos get right to the point quickly and are essential customer acquisition channels when educating your audience about your company's product or service.

Having your own explainer video makes for a great marketing tool. The best explainer videos feature branded elements such as your colors, typefaces, icons, and illustration styles to create captivating and educational experiences.

Potential customers gain an emotional connection to your product or service when they view your explainer video. When you create an excellent explainer video, you touch upon the customer's core problems and demonstrate that you can understand how to solve them.

Is video marketing strategy important?

Short answer, Yes!

Video as part of your strategy is now essential to your success as a business. Whether you want to share educational content or explain potential complex concepts to clients, it makes sense. Your business needs video in 2022 and beyond, with more and more users relying on video social media channels such as TikTok and YouTube to answer their questions.

Video content is low cost!

Video content is a lower cost way to focus on the message to your potential customers, which most businesses ignore. Using live action, animation, or a composite of both, companies can adjust their messaging for their target audience and ensure that they share content that will educate their client when making a purchasing decision.

Product review videos

Product reviews demonstrating a quick overview and key features make buying decisions a snap for your audience. Services demos and SaaS brands are essential as these services are often quite complex and can't be captured in only a few words on a static ad.

Videos for your digital marketing

Digital marketing channels benefit significantly from having video content throughout their paid ad strategies, social media, and landing pages on your website. Videos make your content scroll-stopping, and when used in conjunction with a product landing page on your website, you create a buying environment for your customers, which quickly increases sales.

Attracting your target audience and prospective customers with interesting content will develop a positive relationship.

What is an Explainer Video?

Then, pick one of these:

Customer Acquisition, Explainer, and Social Video Production
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