Shopify Search Engine Optimization
You're tired of paying for ads just to get your brand to the top of the list, time to get down to the details and start building organic traffic with search engines.
Hire a Shopify SEO Expert and increase your rank on Google.
I've helped small but mighty brands (like my own) compete with the big brands using effective search engine ranking strategies.
Hire freelance Shopify SEO Expert, Scott Luscombe, a freelance search engine optimization professional with over twenty years of experience and fifteen years of agency experience.
It's not news that paid ads are expensive, on average my SEO service costs about $3,000-4,000 (one-time fee) to start ranking in the top 3 pages for a high-difficulty keyword. To produce the same results with paid ads, you are most likely going to spend $5,000-6,000 (per month) on display ads.
The huge benefit of doing SEO the right way is that you get organic traffic, instead of just ad clicks. Organic traffic increases your conversion rate because it's dedicated and the visitors see you as an authority.
How does my search engine optimization service work?
I break down my Shopify search engine optimization into three steps. These steps are Analysis, Planning, and Implementation.
- Find out if, and where you are ranking
- Find out what keywords your competition is ranking for
- Find out what the biggest brands in the industry are ranking for
- Find out where you should be ranking
- Find out what visitors are looking for
- Choose the keyword to rank for
- Build content map
- Structure map for Commercial, Information, and Navigational content
- Write content for topical authority
- Complete internal links for Google indexing
- Correctly Structure content with Title, H1, H2, Paragraph, and Meta Descriptions
- Index the new updates with Google Search Console
- Watch your organic traffic grow!
Why is your SEO service more effective?
I make your site rank using topical authority, a time-consuming, but ultimately the most effective way to build organic traffic. I don't do any black hat SEO services like link buying which can be both expensive and get you banned from Google and other search engines.
Here is what NOT to do:
BACKLINKS: Beware of "quick fixes" such as backlink building and outreach, as of 2022 these practices are banned by Google's Terms of Service and can get your site banned from search results, a death blow to your website. Yes, you will see a quick bump in traffic, but when Google finds out, it's game over, and they will find out once you're popular.
Keyword Stuffing: Many writers stuff content with as many keywords as possible to force Google to take notice and try to dupe the crawler. There is a huge difference between keyword stuffing and writing relevant content.
Although my SEO services are more expensive, they are known as white-hat search engine optimization services that build your page rank using correct site structure, relevant content, and topical authority.
How long does your Search Engine Optimization service take to start delivering results?
Established sites can see results within 1-2 days, brand new sites can take a few weeks.
By using correct content structure, relevancy, and topical authority you can expect results quite quickly. At first, you will see your organic keywords starting to increase, then impressions will start to increase, followed closely by traffic.
Your eCommerce store requires traffic to grow, and driving relevant organic traffic with a Shopify ESO Expert is essential to success.
Clients often come to me looking to separate the positions of development, design, and marketing when working on their Shopify store. I believe the Shopify developer, designer, and marketer should be one, with team members that have particular skills to build online stores with the functionality you require while simultaneously making sure that your Shopify store is SEO friendly.
Shopify experts come in all shapes and sizes, some focus on one particular task, but finding one to provide for all of your Shopify platform needs is critical to your business goals.
Here are the essential skills your Shopify SEO Expert must have:
- Keyword Research
- Google Analytics
- Marketing Initiatives
- Conversion Rate Optimization
- Driving More Traffic
- Product Descriptions Writing
- Content Writing
- Blog Post Writing
- URL Structure
- Meta Descriptions
To optimize your project and increase rankings for your Shopify eCommerce store you require developers, designers, and marketers who are highly experienced in building their own brand so you know that they can make themselves successful in their own market.
Searching for a freelancer who can achieve the business goals you are aiming for can sometimes be a daunting task as there are so many particular tasks that require attention for success.
Finding your target audience starts with keyword research. This goes far beyond simply listing services and products that your business provides. Keyword research dives deep into the emotions and common sense of your customer and identifies how they search, and why.
Your Google Analytics implementation sets the baseline for analyzing your traffic on a daily basis and making sure that you are making decisions that are increasing the tasks that drive traffic to your Shopify store.
Having a plan in place is critical to your success and this is built by designing correct marketing strategies, tackling the low-hanging fruit first, then expanding into the details of the site structure, from the main navigation to content writing, keywords, and URL structure.
Conversion Rate Optimization
Product pages, and especially product descriptions will move the needle on your conversion rate optimization tasks (also known as CRO). Conversion rates increase with customer trust, speed to purchase, price, and numerous other tasks. Making sure you are checking all of the boxes is critical to your business development on Shopify.
Driving More Traffic
Everyone wants more traffic, it's critical to achieve your business goals and showing off your products and services to increase sales as the primary goal. The main goal of every business is to increase sales, and even if your CRO isn't perfect, increasing rankings on search engines will help drive traffic to your Shopify store.
Product Descriptions Writing
Visuals, price, and trust help customers buy with confidence, but writing product descriptions that are highly effective in returning search results on search engines is the first step in getting sales.
Your primary goal when getting product pages up and running and producing sales on your Shopify store is to write keyword-rich product descriptions that are high in relevancy to drive organic traffic.
When considering on page SEO, content writing is key. Content writing includes landing page writing, blog, and article writing in long form. The vast majority of Shopify websites don't rank for the keywords they need to be ranking for to become successful, this is often because their content scores are so low.
When I write content for Shopify stores I start with keyword research and analytic tools such as SurferSEO to find out exactly how much content I need to write and what topics to include so businesses increase organic traffic.
Blog Post Writing
Writing blogs has been around since the beginning of the internet, and they are still a critical component of your on page SEO strategy when hiring a Shopify SEO expert. This service includes writing blog posts that are 3,000-5,000 words.
Proper blog post writing is much larger than originally thought in order to really move the needle on organic traffic. Making sure to hire a Shopify SEO expert, with the expertise to create marketing strategies for your store and website while being able to optimize the content correctly is critical to success.
On page SEO with your Shopify SEO Expert extends all the way to your URL Structure and making sure that it matches the content on the page helps not only with sales on product pages but with building organic traffic which will help you rank for keywords and make sure your page and Shopify store gets noticed.
With an initial analysis of many client Shopify sites, I find that they often neglect this important SEO practice, therefore reducing the page's relevancy and damaging the search results in the process.
Your online store will also need correct Meta Descriptions as part of the marketing strategies and optimization for keywords. The Shopify platform has many great SEO tools which can help you slowly increase your rank, generate more traffic to your store and in turn increase sales.
If you simply follow the key projects listed above you will move the needle on SEO for your brand and start achieving the goals of bringing more customers to each page on your Shopify site.
My goal for every business, especially with eCommerce on Shopify, is to make sure that they are using the best SEO practices and getting the expertise needed to help rank on Google and other search engines.
These SEO practices and projects extend beyond just your Shopify website as well. SEO should be implemented with all of your online communications as it will help Google return search results that help bring clients to your Shopify store.
Your Shopify SEO Expert
As a Shopify SEO Expert, I can help your business navigate all of the SEO best practices for your Shopify eCommerce site and create the correct marketing strategies that will make your project successful.
SEO isn't a quick fix, it takes a few months for these changes to take effect and should be looked at as a long-term ongoing marketing project for your Shopify business.
Using a combination of Google Analytics, Google Search Console, SurferSEO and other marketing strategies will dramatically improve sales overtime on the Shopify platform. As your SEO expert, I will work with you on a daily basis to help make sure your SEO content writing on each page is perfected.
Shopify SEO for your online store starts with web development, web design, and content structure to make sure you have templates for the amount of content you require on each page and product description to make sure your online store stands out in the crowd of millions of other websites.
My website, the one you are reading right now ranks in the top 0.05% of websites online, with no backlink focus, simply correct SEO planning and content writing for this online store.
Your online store will benefit greatly during the SEO process as you will be able to reduce or altogether eliminate daily Display Ad marketing budgets, and even start earning money through paid ad placements.
One SEO piece I didn't mention yet are backlinks. Search engines are now penalizing the purchase of backlinks so this should no longer be part of your strategy for SEO. Only backlinks that are achieved organically are used to help increase your rankings on search.
If you purchase backlinks, you run the risk of having a penalty on your search engine results and should be carefully negotiated by contributing content to other sites. However, it is often much more logical and beneficial to have original content on your site versus contribution on other sites.
Content writing aims to make it so great that people naturally want to link to it.
By writing content that is SEO friendly, it will complement your web design, web development, sales, and eCommerce traffic to your site. If users can't find your site, it doesn't matter how beautifully it is designed.
Perfecting the content on each page to effectively increase conversion rates is critical to the success of businesses. By using my content writing and SEO service, you will increase the organic traffic to your store, website, and each individual page.
How to hire a Search Engine Optimization Writer?
Writing for Search Engines, also known as SEO writing, combines creativity, strategy, and analysis. When you hire a copywriter for SEO article writing, it is vital that they understand the overall marketing plan and can adjust their content creation to suit the project goals.
Often with SEO writing, the point is to adjust the website content to begin to organically rank in search engines and increase the number of keywords the website ranks for.
The steps I have found to be most effective when writing for Search Engines is the following:
Ranking Content (Write keyword heavy 500 - 1,000 words)
Title (70 Characters + includes ranking keywords)
Meta Description (320 Characters + includes ranking keywords)
URL (74 Characters + includes ranking keywords)
H1 (H1 includes keywords)
H2 (H2 includes keywords)
Paragraph (First sentence includes keywords)
Internal Links (Add links into content to related site pages)
Images (Images every 3-4 paragraphs + ALT text)
Publish (Review above and make it live)
Index on Search Console (Index URL on Google Search Console)
Wait for Ranking (It’s not good copy if no one reads it)
1st Draft Content (1 week later > 2,000 Words + repeat above)
2nd Draft Content (1 month later > 3,000 Words + repeat above)
3rd Polished Content (3 months later > 4,000 Words + repeat above)
Update Yearly (Keep content up to date + zeitgeist)
Structuring the content writing using this step-by-step plan will ensure that your business's website content will begin ranking as long as the copywriting is of high quality, and you make sure to link to other internal landing pages to increase the relevancy of your SEO copywriting.