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Marketing and Copywriting Services

LinkedIn Profile Optimization

Gaining over +12,000 followers on LinkedIn has been life-changing! From continual offers for new business, new jobs, and consulting contracts, LinkedIn profile optimization has been exceptionally valuable. In 2023, LinkedIn drove over $40,000 in organic business, I'm here to help you build your personal brand on LinkedIn and stand out from the crowd!

Marketing and Copywriting Services

LinkedIn Profile Optimization

Gaining over +12,000 followers on LinkedIn has been life-changing! From continual offers for new business, new jobs, and consulting contracts, LinkedIn profile optimization has been exceptionally valuable. In 2023, LinkedIn drove over $40,000 in organic business, I'm here to help you build your personal brand on LinkedIn and stand out from the crowd!

Testimonials

Hear what my clients are saying.

Morgan Hipworth

Scott always goes the extra mile to make sure that all briefs are done quickly and to the highest quality - we love working with him! We gave Scott a very difficult task, and he came back to us with some great suggestions. His availability and communication were great.

Kyra Longford

Scott was a pleasure to work with - high quality of work, prompt response, and frequent communication. He is open to feedback, and I am more than thrilled with the final product. I highly recommend Scott as a graphic designer!

Alexander Shlaferman

Scott's work is fantastic - lots of freelancers have a nice portfolio of their work but when it actually comes to delivery, fall far from expectations. Not Scott - if you like his portfolio, then you'll be pleasantly surprised by the caliber of his work and concepts.

Pamela Moulton

We have been working with Scott for over two years now and he never disappoints. Very creative and really gets it, and us. Too many projects to mention have been hit completely out of the park by Scott. Always great turnaround!

Sarah Georges

Scott does excellent work and follows feedback well. We have worked with him on multiple projects and are always happy with what he delivers.

Naomi Kliger

Scott works efficiently and offers awesome recommendations outside of our existing scope of work, excited to continue working together!

Product Description

LinkedIn profile optimization helps you stand out, be heard, and get hired!

There are now over 875 million LinkedIn users, but most users have little to no presence, leaving you with an amazing opportunity to corner your industry and leap ahead of the competition. Case studies have shown that there is a direct correlation to increased visibility on the LinkedIn social media platform with increased opportunities.

It's time to get the opportunities you deserve!

Why should you optimize your LinkedIn profile?

LinkedIn's impact is legendary; it is now the world's top professional networking site, giving you access - and, more importantly - allowing decision-makers to come directly to you. The trick is ensuring that you have a complete profile, packed with relevant keywords to get you to the front of the line whenever a new opportunity is available.

And speaking of opportunities, here are some statistics:

  1. +100 job applications submitted every second on LinkedIn

  2. +8 people are hired every minute on LinkedIn

  3. +50 million people search for jobs every week on LinkedIn

LinkedIn Profile Optimization

If you're not receiving offers and business leads every week, there is something wrong with your profile.

I ensure your personal branding is perfected for conversion and stands out when users search for you. I personally write your profile headline, About Section, and in the Pro Package, every piece to ensure that you appear on LinkedIn search results.

Having an optimized profile helps your job search as it builds your online resume that ensures that you appear in LinkedIn searches when potential clients, hiring managers and other professionals looking for people like you are able to find you.

I go way beyond a basic LinkedIn summary; I ensure that every aspect of your profile is completely polished from your profile picture down. Speaking of your profile picture, I can leverage new artificial intelligence technology to turn a picture of you, taken with your phone looks like a professional headshot. No need for expensive photoshoots!

Basic LinkedIn Profile Optimization

  • Profile Image Design

  • Profile Header Design

  • Profile Headline Writing

  • About Section Writing Up To 500 Characters

Advanced LinkedIn Profile Optimization

  • Profile Image Design

  • Profile Header Design

  • Profile Headline Writing

  • About Section Writing Up To 1000 Characters

Pro LinkedIn Profile Optimization

  • Profile Image Design

  • Profile Header Design

  • Profile Headline Writing

  • About Section Writing Up To 2500 Characters

  • Strategy Session

  • Job History Writing

  • 3 Featured Section Images

Search Engine Optimization for LinkedIn

Like Google and Bing search engines, LinkedIn uses its algorithms to sort candidates and prioritize search results using deep data analysis. I ensure that your profile includes the necessary soft skills, job descriptions, and contact information to help you reach your professional goals.

I ensure that you reach your target audience with your personal profile while boosting your profile views and highlighting your work experience and LinkedIn skills to get the job position you deserve.

When building your professional network, I ensure you're taking advantage of new opportunities to build your profile views and relationships with a visually appealing professional identity.

Tips and Tricks for the DIY Personal Branders and Influencers

The first impression is everything, and standing out in a crowd of 1 billion other LinkedIn users takes a lot of work. A few of the ways I've increased my chances of success on the platform and a few ways to make your LinkedIn profiles pop goes like this:

  1. Have a matching profile image, and banner image (the background image at the header of your profile). This will increase your brand recognition.
  2. Add special characters to your headline. Yes, it might sound cheesy, but in a crowd, you need to stand out in any way you can and these Emojis help highlight your profile in a sea of others.
  3. LinkedIn headlines should list what you do so at a glance potential employers and customers can see that your job titles align with their job opportunities. As a business owner, or someone wanting to elevate their career path, relevance is everything!
  4. Be clear about your career goals, and as you align your LinkedIn account with the job title you are looking for you will appear in more and more search results.
  5. Create content that shows thought leadership and demonstrates that you are an expert at content marketing. By demonstrating success on the platform you will naturally attract clients.