What is Graphic Design?
Graphic Design is a profession within the arts with a specific focus on visually communicating information.
Written By Scott LuscombeQuestion? Talk to Scott
What is Graphic Design?
Graphic Design covers a wide range of mediums.
From environmental graphic design, which gets you from point A to point B, to motion graphic design, which captures your attention with animation, to print graphic design, which helps you make the buying decision with products, to digital design which stops the scroll and helps you interact with the websites, apps, social media, and advertisements.
The main types of Graphic Design are:
- Print Graphic Design
- Digital Graphic Design
Graphic Design skills encompass a vast range of mediums you interact with daily, from Brand Identity Design, Packaging Design, and Interface Design. The Graphic Design Industry is responsible for the vast majority of visual communication you see daily.
Years ago, Graphic Design was mainly printed for Consumer Packaged Goods and Outdoor Signage. Still, as technology increased its reach,, new types of Graphic Design services are emerging every day.
Print Design Services
Print will never die, as the vast majority of items we use every day is delivered in some form of packaging. Packaging design is often why your audience picks up your product and adds it to the purchase while shopping.
With over twenty years of experience in the consumer packaged goods industry, I have worked on thousands of projects for hundreds of clients. Designers often have to adjust the design they are working on to create a packaging design that engages the customer.
With Brand Identity Design and Logo Design, designers work with visual elements to build a beautiful, timeless, and unique design to make a brand stand out from the crowd. When hiring a Graphic Designer for your Brand Identity project or Logo Design project, it is essential to review their portfolio for the type of style that resonates with your vision of your brand.
- Company Stationery and Brand Identity Design
- Product and Sales Brochure Design
- Flyers and Pamphlet Design
- Packaging Design
- Signage Design
Digital Design Services
The digital age has been upon us for the past twenty years. With Facebook emerging decades ago, designers must adapt their design focuses on encompassing a vast array of the principles of design. Visual content is no longer solely in the Print industry.
You should choose the type of Graphic Design you require based on your target audience and the devices they use. Creating graphic design projects around the most common interfaces your target audience interacts with will increase your sales and brand reputation.
UI and UX Design
User Interface (UI) and User Experience (UX) Design are not the same, as the elements and principles of these two design disciplines are very distinct.
UI Design revolves mainly around how the audience will interact with the design elements, including the look and feel of the design, known as a design system that creates a uniform and quickly identifiable hierarchy.
UX Design mainly guides the visitor through the intended journey. Graphic artists make this effective by conducting research and their own experiences to build Apps and Digital Products that are easy to use, reward them for discovery, and reduce frustration and anxiety to the minimum.
To explain the concept of reducing anxiety further, consider banking apps. One User Experience feature can cover the bank balance with a series of dots, prompting the user to press to reveal this information. This User Experience came from research showing that money was a key source of stress for people, and hiding the bank balance reduces this stress and increases the use of the app because it is comfortable.
Disciplines of Digital Graphic Design:
- Website Design
- User Interface Design
- User Experience Design
- Virtual Reality and Augmented Reality Design
- Social Media Design
Marketing and advertising businesses have used Graphic Design services throughout their productions. At every stage of projects within the marketing and advertising industry, you can see all types of Graphic Design being used to communicate messages visually.
Elements of Graphic Design
Think of Graphic Design whenever you have to simplify a message using visual elements which can be achieved using:
These five aspects of Graphic Design help users quickly understand messages using these elements and principles at a glance. By using graphic design to visually communicate we can increase the speed of adoption of products using visual elements to tell the story.
Communicate Quickly with Graphic Design
Speed of adoption is critical to your business and your brand's success. One essential element of graphic design is packaging and publication design. To increase your brand's chance of success, being able to communicate visually in just a few seconds to prompt the customer to pick up your product is vital.
Without the customer's pickup of your product with an enticing packaging design your brand will not be able to survive the amount of on-shelf competition you are sure to encounter within retail sales.
What Do Colors Mean in Graphic Design?
Color principles and the relevancy of your packaging design also assist the customer in picking up your product.
Here is a breakdown of the colors and why to use them:
Warm colors are great for food products; you can see them used with major brands such as Nestlé, Coca-Cola, and Pepsi.
Red is a striking color that stands out from a long distance. Red also makes the viewer hungry, so if you are a consumer packaged foods brand, you should consider using Red.
The complementary color to Red is Green.
Orange is a very natural color, with even fruit named after it and is great for natural and eco-friendly brands.
The complementary color to Orange is Blue.
Yellow is striking and warm and is an excellent color for beverages and to stand out in the crowd.
The complementary color to Yellow is Purple.
Green is the start of the cool colors, and when combined with yellow can even be within the warm spectrum. Green is a great color for eco-brands, but because it is obvious, it may be a good idea to visually search other eco brands so you don't blend in.
The complementary color to Green is Red.
I love Blue, it's the color I use for my brand, and it is often used by technology brands and gives a confident feel to the business.
The complementary color to Blue is Orange.
Purple is a great color for health care brands, especially when combined with warmer colors.
The complementary color to Purple is Yellow.
What is Graphic Design?