A point-of-sale display design that converts pick-ups into purchases!

What are POS displays, and why do you need one?

What is the first thing you picture when you think of point-of-sale displays? Is it a tall banner having some information on it? If yes, you're imagining the right thing but POS display design and retail displays, in general, have come a long way from that one basic form. Including banners, custom retail aisles, and on-shelf placement, we now even have robots and screens integrated into a retail display.

POS displays and Sale displays have come a long way from being a point of advertising to becoming a part of the overall shopping experience. POS displays and POP displays are a great and more engaging way to launch a new product, highlighting promotions and general marketing activities. Although the usage of POS and POP displays is quite different, because of their in-store placement, we've used POS display as a broader term.

POS display design and new integrations with technology offer a solid sales and marketing platform for your brand. Ignoring them could be a missed opportunity for your brand, especially in retail. It's a point of contact and opens endless possibilities for data collection and retargeting your customers with ads, emails, and promotions, both inside and outside the store.

Things to consider before you seek a designer for Sale displays

Permissions

POS and POP displays take up physical space either within the store or next to the cashier. Whatever your placement and marketing strategy is, you must have the correct permissions for display within the physical space. Working with small businesses may be easy, but there might be some bureaucracy to navigate before you're cleared for placement in larger retailers.

Know that point of sale (POS) displays are the ones placed inside or next to aisles, and point of purchase (POP) displays are placed next to the cashier, which means this will be an important step to understanding what you're designing and how customers will see it.

Cost of Display Materials and Return on Investment

Display materials come in a variety of forms. Based on your requirements, you may use more temporary lower quality or higher quality wooden materials. This may come with its own sets of costs like printing and the use of fabrication of required materials. With the right set of estimates, you can have a basic understanding of the cost of such materials and in what spaces would make sense to have sale display stands and justify margins. These costs are necessary to calculate the ROI of these campaigns. You can use the formula below to calculate ROI on a retail display.

Marketing Requirements

Alongside the general manufacturing requirements, there may be other costs associated with a Point Sale Display. Research, prototyping, creative development, imagery, accessories (LED Lights), logistics, warehousing, and application and takedown costs. All of these get added to your display investment cost. This is also where you determine if you need a single POS piece or multiple pieces.

The Design

With the prerequisites checked off, you must hire professional designers to create POS display designs. No matter how complex, big, or small a campaign is, the design can make or break the campaign just as easily as cost or logistical challenges. The design process for a professional designer, like the ones at Creatibly, is relatively straightforward and goal-oriented. The prerequisites would take up to 60 days for you to work out and pull the trigger on the design process.

The goals must be clear, and the designer should be able to translate that into the final piece. This process would also involve a lot of internal testing before being the right market fit. That's why having a quality designer who can nail the process from the get-go is crucial. Post testing, you can then request minor tweaks to your design and any new ideas for the second and final design.

Before application, ensure that requirements are met at all stages. Barring the design, all the players are in motion to meet requirements like printing, warehousing, application, etc.

Output Processes

The output processes for point of sale display and advertising go far and wide. The scale of the operation and the direct impact on sales make it worth it and require extra care. Once it's out, it's out, and any alterations might require significant effort and likely skew your budget and ROI metrics for your sale displays.

Printing or digital application of these designs is an important consideration as well. A successful campaign hinges on a good synergy between all the moving parts of your marketing campaign. Hence, it's always good to perform quality analysis across all processes, including design and printing.

Likely, something or the other will not meet your expectations in terms of budget or timelines. So always incorporate some headroom for timelines and budgets beyond the absolute limit for your point of sale (POS) campaign.

What is my process for Point of Sale (POS) Display Design?

Your Point of Sale Display Design starts with an initial consultation to determine your needs and the limitations of the display space. Together, we decide on a dieline that works for your project and includes a custom or existing dieline from the printing company. We determine messaging and any images required for the display design. Your display is then designed, and you receive the print production files.

At Creatibly, we sweat the details, so you don't have to:

1 Piece Display Design

• Single Piece Display

• Custom or Provided Dieline

• 1 Concept and 1 Revision

• Print-ready Files

2 Piece Display Design

• Two-Piece Display Design

• Custom or Provided Dieline

• 1 Concept and 1 Revision

• Print-Ready Files

3 Piece Display Design

• Three-Piece Display Design

• Custom or Provided Dieline

• 1 Concept and 1 Revision

• Print-Ready Files

FAQs

What is a POS display?

POSM stands for point-of-sale marketing or point-of-sale materials. POSM is a broader term and can contain multiple marketing materials in store aisles and near the cashier. Point of sale materials includes standees, on-shelf placement, and smaller window stickers next to the cashier as some examples. The signage and other materials can take any form as long as they fit the space. There are endless ideas to work with. If the article is a branded piece for marketing purposes at the point of sale, it comes under the POSM category.

What's the difference between POP and POS?

POP stands for Point of Purchase and Point of sale. Both are a subcategory of POSM (Point of Sale Marketing). POP marketing materials are placed next to the cashier/checkout section of the store, whereas POS marketing materials are generally placed in the aisle or on it. Both are marketing tools and differ only in where they are placed inside a store.

Do Point of Purchase Displays increase sales?

Point-of-sale displays are a great marketing tool that has stood the test of time and is almost vital to your brand marketing and product marketing strategy. Combined with a solid rollout plan and compelling graphics created by professional designers, they are guaranteed to increase sales. Window displays alone have shown a 28% in sales across industries. POS displays attract attention, highlight forgotten or obscured items, and promote impulse purchases; combined with QR codes and NFC tags, they also serve as data collection points for your brand.