Marketing and Copywriting
Monthly Search Engine Optimization
Search engine optimization is hands down, the most effective organic strategy for your business to get new leads. With monthly SEO services, you can boost your website's ranking in search engines to reach prospects who are actively seeking someone like you.
Hear what my clients are saying.
Scott always goes the extra mile to make sure that all briefs are done quickly and to the highest quality - we love working with him! We gave Scott a very difficult task, and he came back to us with some great suggestions. His availability and communication were great.
Scott was a pleasure to work with - high quality of work, prompt response, and frequent communication. He is open to feedback, and I am more than thrilled with the final product. I highly recommend Scott as a graphic designer!
Scott's work is fantastic - lots of freelancers have a nice portfolio of their work but when it actually comes to delivery, fall far from expectations. Not Scott - if you like his portfolio, then you'll be pleasantly surprised by the caliber of his work and concepts.
We have been working with Scott for over two years now and he never disappoints. Very creative and really gets it, and us. Too many projects to mention have been hit completely out of the park by Scott. Always great turnaround!
Scott does excellent work and follows feedback well. We have worked with him on multiple projects and are always happy with what he delivers.
Monthly SEO services consistently bring more traffic, with massive increases in clicks and impressions to your site.
What are some of the elements of Monthly SEO services?
Monthly SEO plans are almost always custom to your business and its goals. An SEO agency or but on a broader level, they all variably contain One-time SEO audit, Google Analytics, and Google Search Console setup, Keyword research, Keyword optimization, Keyword ranking monitoring, Local SEO optimizations, Image SEO, Title tag optimization, Content development, writing, and promotion and lastly SEO reporting.
Why do you need ongoing Monthly SEO services?
Search engine optimization is a digital marketing exercise in making you and your pages discoverable by attracting organic traffic. Like any other online platform, this digital marketing exercise also requires constant content generation, edits, and general oversight. With people and their search trends changing, you must meet your prospect at a search query that they are looking for you today and not a year ago.
Search engines are also evolving constantly. Whether it's google, bing, or duckduckgo, they all update their algorithms and change how they are indexing their searches. They have new ways of ranking content based on viewport size, user experience, and many others. Most of these nuances are not known, but SEO professionals try to make the best updates and changes to your site as these new updates and guidelines roll out.
With monthly SEO services by an SEO agency, you ensure that your site is ready to claim and hold top spots for the keyword your consumers search for. With correctly optimized sites and constant evolution through the changing trends, SEO professionals ensure that you establish and maintain a predictable lead over your competition. With monthly SEO, you have a fixed monthly SEO cost. In a nutshell, Monthly SEO and Monthly SEO services are imperative to your business's organic growth.
What to look for before hiring an SEO agency?
Selecting the right SEO agency for your monthly SEO requirements can prove to be a rather difficult thing to do. All businesses require teams skilled at auditing and creating a custom SEO plan for your business. While there are no strict rules to this, here are a few helpful things to consider:
Know what service you need
The first step toward selecting an SEO agency is knowing what services you need. Many SEO companies provide other services in extension to SEO. You may need technical SEO or on-page SEO services that will alter your criteria of consideration.
Another this to consider is what you need beyond SEO services. Most digital marketing companies provide SEO as a part of their digital marketing offering. They provide PPC Services (Pay-Per-Click) services to fuel keyword research for SEO campaigns, search engine marketing, content marketing, and social media marketing, just to mention a few. You should find an agency that can perform all the tasks you need for your business rather than hiring multiple agencies and freelancers.
While monthly SEO services are the recommended and most effective path for constant and predictable results, you may need different time commitments from your agency of choice. The other two forms of SEO services are hourly SEO and project-based SEO services. Both have their merits and demerits concerning the results-driven and SEO pricing of each.
Research the right fit
You or your marketing team should research the right fit for your business. There are a lot of companies offering monthly Search Engine Optimization services as a part of their digital marketing services. You should consider these for their results and SEO pricing.
Look through the About Us sections on their website, their past clients, and a case study of an SEO campaign they may have worked on. You should also check how much SEO cost at each of these companies. Services and pricing for monthly SEO packages should be a significant consideration, and you should filter out any overcharging companies. If you find someone charging more but operating in a specific niche for businesses like yours, it's a good idea to retain them.
Know that there are more than technical factors to good monthly SEO services. This also includes content generation and graphic design work that goes towards an effective SEO campaign. Make sure the company that you do choose has a proven track record in the same.
If you aren't familiar with local SEO companies in your area, ask for recommendations from businesses around you. It's very likely that someone in your area or niche has worked with an SEO company, and they either love or hate the partnership that they have. If they don't like their current SEO partner, they would also have a plan of action that you can use.
If you can't find businesses to talk to and ask about their SEO agency, look at client testimonials from monthly, hourly, and project-based SEO services. This is an excellent way to get a good picture of the quality of services and SEO strategy at the company you are considering. The reviews may not be from people you know, but as long as you can vet a couple of them through LinkedIn, they are a sound choice.
Avoid anyone who promises instant success.
An SEO campaign may seem like a straightforward thing to implement. Still, there is no one-size fits all framework or an expedited result generator that someone can directly apply to your business. There may be a lot of overlaps in SEO strategy, keyword research, and sometimes even on-page SEO implementations. Other processes like link building, load times, mobile optimization, local SEO, and Social Media Marketing take time.
Good search engine rankings take time and are often a result of a combination of the factors listed above. Anyone who promises instant results is either misleading you, or the scale of those results is not as good as they are promising it to be. There is a reason why the most successful businesses subscribe to monthly SEO services for their organic traffic, and you should run far-far away from anyone promising instant results.
What is included in Creatibly's monthly Search Engine Optimization Service?
I break down my Monthly search engine optimization into three steps. These steps are Analysis, Planning, and Implementation.
Find out if, and where you are ranking
Find out what keywords your competition is ranking for
Find out what the biggest brands in the industry are ranking for
Find out where you should be ranking
Find out what visitors are looking for
Choose the keyword to rank for
Build content map
Structure map for Commercial, Information, and Navigational content
Write content for topical authority
Complete internal links for Google indexing
Correctly Structure content with Title, H1, H2, Paragraph, and Meta Descriptions
Index the new updates with Google Search Console
Watch your organic traffic grow!
Why is your SEO service more effective?
I make your site rank using topical authority, a time-consuming, but ultimately the most effective way to build organic traffic. I don't do any black hat SEO services like link buying which can be both expensive and get you banned from Google and other search engines.
Here is what NOT to do:
BACKLINKS: Beware of "quick fixes" such as backlink building and outreach, as of 2022 these practices are banned by Google's Terms of Service and can get your site banned from search results, a death blow to your website. Yes, you will see a quick bump in traffic, but when Google finds out, it's game over, and they will find out once you're popular.
Keyword Stuffing: Many writers stuff content with as many keywords as possible to force Google to take notice and try to dupe the crawler. There is a huge difference between keyword stuffing and writing relevant content.
Although my SEO services are more expensive, they are known as white-hat search engine optimization services that build your page rank using correct site structure, relevant content, and topical authority.
How long does your Search Engine Optimization service take to start delivering results?
Established sites can see results within 1-2 days. Brand new sites can take a few weeks.
You can expect results quite quickly by using correct content structure, relevancy, and topical authority. At first, you will see your organic keywords increase, then impressions will increase, followed closely by traffic.
Your website requires growing traffic, and consistently driving relevant organic traffic every month is essential to success.
Clients often come to me looking to separate development, design, and marketing positions when working on their sites. I believe the developer, designer, and marketer should be one, with team members with particular skills to build online stores with the functionality you require while simultaneously ensuring that your website is SEO friendly.
SEO experts come in all shapes and sizes, some focusing on one particular task, but finding one to provide for all your SEO needs is critical to your business goals.
Here are the essential skills your SEO Expert must have:
Conversion Rate Optimization
Driving More Traffic
Product Descriptions Writing
Blog Post Writing
To optimize your project and increase rankings for your website you require developers, designers, and marketers who are highly experienced in building their own brand so you know that they can make themselves successful in their own market.
Searching for a freelancer who can achieve the business goals you are aiming for can sometimes be a daunting task as there are so many particular tasks that require attention for success.
Finding your target audience starts with keyword research. This goes far beyond simply listing services and products that your business provides. Keyword research dives deep into the emotions and common sense of your customer and identifies how they search, and why.
Your Google Analytics implementation sets the baseline for analyzing your traffic on a daily basis and making sure that you are making decisions that are increasing the tasks that drive traffic to your Shopify store.
Having a plan in place is critical to your success and this is built by designing correct marketing strategies, tackling the low-hanging fruit first, then expanding into the details of the site structure, from the main navigation to content writing, keywords, and URL structure.
Conversion Rate Optimization
Product pages, and especially product descriptions will move the needle on your conversion rate optimization tasks (also known as CRO). Conversion rates increase with customer trust, speed to purchase, price, and numerous other tasks. Making sure you are checking all of the boxes is critical to your business development on Shopify.
Driving More Traffic
Everyone wants more traffic, it's critical to achieve your business goals and showing off your products and services to increase sales as the primary goal. The main goal of every business is to increase sales, and even if your CRO isn't perfect, increasing rankings on search engines will help drive traffic to your Shopify store.
Product Descriptions Writing
Visuals, price, and trust help customers buy with confidence, but writing product descriptions that are highly effective in returning search results on search engines is the first step in getting sales.
Your primary goal when getting product pages up and running and producing sales on your Shopify store is to write keyword-rich product descriptions that are high in relevancy to drive organic traffic.
When considering on page SEO, content writing is key. Content writing includes landing page writing, blog, and article writing in long form. The vast majority of Shopify websites don't rank for the keywords they need to be ranking for to become successful, this is often because their content scores are so low.
When I write content for Shopify stores I start with keyword research and analytic tools such as SurferSEO to find out exactly how much content I need to write and what topics to include so businesses increase organic traffic.
Blog Post Writing
Writing blogs has been around since the beginning of the internet, and they are still a critical component of your on page SEO strategy when hiring a Shopify SEO expert. This service includes writing blog posts that are 3,000-5,000 words.
Proper blog post writing is much larger than originally thought in order to really move the needle on organic traffic. Making sure to hire a Shopify SEO expert, with the expertise to create marketing strategies for your store and website while being able to optimize the content correctly is critical to success.
On page SEO with your Shopify SEO Expert extends all the way to your URL Structure and making sure that it matches the content on the page helps not only with sales on product pages but with building organic traffic which will help you rank for keywords and make sure your page and Shopify store gets noticed.
With an initial analysis of many client Shopify sites, I find that they often neglect this important SEO practice, therefore reducing the page's relevancy and damaging the search results in the process.
Your online store will also need correct Meta Descriptions as part of the marketing strategies and optimization for keywords. The Shopify platform has many great SEO tools which can help you slowly increase your rank, generate more traffic to your store and in turn increase sales.
If you simply follow the key projects listed above you will move the needle on SEO for your brand and start achieving the goals of bringing more customers to each page on your Shopify site.
My goal for every business, especially with eCommerce on Shopify, is to make sure that they are using the best SEO practices and getting the expertise needed to help rank on Google and other search engines.
These SEO practices and projects extend beyond just your Shopify website as well. SEO should be implemented with all of your online communications as it will help Google return search results that help bring clients to your Shopify store.
Your Shopify SEO Expert
As a Shopify SEO Expert, I can help your business navigate all of the SEO best practices for your Shopify eCommerce site and create the correct marketing strategies that will make your project successful.
SEO isn't a quick fix, it takes a few months for these changes to take effect and should be looked at as a long-term ongoing marketing project for your Shopify business.
Using a combination of Google Analytics, Google Search Console, SurferSEO and other marketing strategies will dramatically improve sales overtime on the Shopify platform. As your SEO expert, I will work with you on a daily basis to help make sure your SEO content writing on each page is perfected.
Shopify SEO for your online store starts with web development, web design, and content structure to make sure you have templates for the amount of content you require on each page and product description to make sure your online store stands out in the crowd of millions of other websites.
My website, the one you are reading right now ranks in the top 0.05% of websites online, with no backlink focus, simply correct SEO planning and content writing for this online store.
Your online store will benefit greatly during the SEO process as you will be able to reduce or altogether eliminate daily Display Ad marketing budgets, and even start earning money through paid ad placements.
One SEO piece I didn't mention yet are backlinks. Search engines are now penalizing the purchase of backlinks so this should no longer be part of your strategy for SEO. Only backlinks that are achieved organically are used to help increase your rankings on search.
If you purchase backlinks, you run the risk of having a penalty on your search engine results and should be carefully negotiated by contributing content to other sites. However, it is often much more logical and beneficial to have original content on your site versus contribution on other sites.
Content writing aims to make it so great that people naturally want to link to it.
By writing content that is SEO friendly, it will complement your web design, web development, sales, and eCommerce traffic to your site. If users can't find your site, it doesn't matter how beautifully it is designed.
Perfecting the content on each page to effectively increase conversion rates is critical to the success of businesses. By using my content writing and SEO service, you will increase the organic traffic to your store, website, and each individual page.
How to hire a Search Engine Optimization Writer?
Writing for Search Engines, also known as SEO writing, combines creativity, strategy, and analysis. When you hire a copywriter for SEO article writing, it is vital that they understand the overall marketing plan and can adjust their content creation to suit the project goals.
Often with SEO writing, the point is to adjust the website content to begin to organically rank in search engines and increase the number of keywords the website ranks for.
The steps I have found to be most effective when writing for Search Engines is the following:
Ranking Content (Write keyword heavy 500 - 1,000 words)
Title (70 Characters + includes ranking keywords)
Meta Description (320 Characters + includes ranking keywords)
URL (74 Characters + includes ranking keywords)
H1 (H1 includes keywords)
H2 (H2 includes keywords)
Paragraph (First sentence includes keywords)
Internal Links (Add links into content to related site pages)
Images (Images every 3-4 paragraphs + ALT text)
Publish (Review above and make it live)
Index on Search Console (Index URL on Google Search Console)
Wait for Ranking (It’s not good copy if no one reads it)
1st Draft Content (1 week later > 2,000 Words + repeat above)
2nd Draft Content (1 month later > 3,000 Words + repeat above)
3rd Polished Content (3 months later > 4,000 Words + repeat above)
Update Yearly (Keep content up to date + zeitgeist)
Structuring the content writing using this step-by-step plan will ensure that your business's website content will begin ranking as long as the copywriting is of high quality, and you make sure to link to other internal landing pages to increase the relevancy of your SEO copywriting.