Strategy

Throughout my over 20 year career in the Design industry I have developed deep knowledge in the Strategy, Production, and Deployment categories that I've applied to my client's brands to develop their success.

 

The overview of my Services is simple:

 

From concept to completion.

 

To organize my service list I have broken these services into the categories of Strategy, Production, and Deployment. Each of these are stages of your project and require the bigger picture vision that I can provide to your brand. I have built these service categories through testing and data that have built my own successes.

 

My over 20 years of experience coupled with an education from Sheridan College, based on a 3-year Diploma in Illustration, provides my skill in the arts and my continuing education in Business and Marketing at the University of Toronto gives me a firm grasp of business principles and communication. This combination benefits your brand in my being able to correctly plan, produce, and deploy design in any medium that has consistently resulted in great return on investment for my clients.

 

So far in 2018 my clients who reported information to me have had on average, a sales increase of 106% and 81% more sales driven by social media. My personal brand Creatibly has grown 351.91% in the last 5 years which is a direct result of my client's successes with product sales exceeding 11 million units for particular products I have designed, including #1's on Groupon, and Top 5 Sellers on Amazon. 

 

Strategy

 

Brand Naming + Positioning

 

Naming your brand and defining your brand’s position is a preliminary step in developing your brand’s truth and communicating to the audience you want in the most optimal way.

 

Concept + Innovation

 

Being original and having a value proposition tied to your brand is key to building a sustainable brand that will benefit you as well as your client. This is where I refine that initial idea and build a tangible plan of action to bring it to life.

 

Research + Trends

 

Analytics tools have become a staple of business with more and more data available, to you as a brand, about your clients. These insights are extremely valuable and assure that your brand is not a shot in the dark, here I refine exactly where your brand’s initial heading is pointed.

 

Strategy + Insights

 

From the research comes the strategy, once the audience and potential consumer are defined I lay out a specific road map of reaching them and making future adjustments in order to appeal to the changing tastes of your market.

 

Site Map + Wireframe

 

Building a great website requires purpose, here I propose answers and subsequently implement those answers in order to build an intuitive user experience and build brand loyalty.

 

App Map + Wireframe

 

Apps require definition of purpose and require a wide range of usability testing to hit the nail on the head. With this service I map out and refine the user’s journey through the functionality and benefits of your software as a service.

 

Project Management

 

Knowing what to do and when to do it is a major source of project efficiency. With my experience I am able to guide your project from concept to completion through efficient use of time and a predictable work flow.

 

Education

 

Dedication to your business and understanding your brand’s moving parts is a major advantage, I can walk you through your brand’s lifecycle step-by-step to ensure you are making the right moves at the right times.

 

Platform Selection

 

With an endless number of platforms covering topics such as hosting and whether Wordpress of Shopify may benefit you more to brand awareness through which social media marketing platforms to use, and when, I guide your plan of action to make sure you’re using the best platforms to build and deploy your brand.