Experience

Over the course of my career I have worked on hundreds of projects for many clients from small start-ups, advertising agencies, multinational corporations, charities and government agencies. Brands that I have worked for and clients I have developed have become lifelong partners. My resumé is not in standard chronological order as I work for these brands on an on-going basis depending on their needs. Roles change as businesses innovate and I have been fortunate enough to be part of these transitions and maintained my role with these great brands.

 

Ting

Role: Designer + Illustrator

A publicly traded mobile and internet provider, Ting is headquartered in Toronto, Canada with numerous locations around North America. My role is in the design and illustration of their print, web, and online advertising collateral. I manage hundreds of their projects and coordinate with their Canadian and U.S. offices in order to maintain their brand standards and communicate their ideas and offerings in a clear and concise manner.

 

Canadian Cancer Society

Role: Designer + Illustrator

For 5 years I have been a designer of record for this charity. My main role is to design and illustrate their brand identities for their charitable events and gatherings. I use Adobe Illustrator for all of their brand identity illustrations and maintain their brand standards to make each brand reflect the Canadian Cancer Society.

 

Nickelodeon™

Role: Creative Director + Illustrator

Working with Nickelodeon’s New York office I produced a full range of licensed products and packaging for the Super Looper. This line included all packaging, illustration, POP and POS displays, posters, and video. I managed all of the projects for this new product launch and coordinated assets with the licensee and licensor in order to respect each brand’s guidelines and produce a successful project.

 

Nestlé® Nescafe®

Role: Art Director + Illustrator

I have worked with Nestlé® and Nescafé® brands including their confectionery, ice cream, and baby brands for many years. I completed the launch of the new Nescafé® brand and the print collateral that accompanied it. Working with their marketing department and an advertising agency I won a print design award for the design and illustration of one of their most successful launches to date.

 

Dawg Grillz™

Role: Creative Director + Developer

This is a dog toy brand that I created which I recently sold after appearing on Dragons’ Den and receiving offers from four out of five Dragons. I built this brand from the ground up including all product design, engineering, branding, packaging, sell sheets, POS and POP displays, e-commerce, social media, manufacturing and distribution. Within 1 year I built the brand to be valued at over $150,000 using Instagram as the sole marketing platform.

 

Wallet Ninja®

Role: Creative Director + Developer

With this brand I have designed all of the components including the packaging, product, sell sheets, line extensions and e-commerce. I also represent the product in the Canadian market through retail and distribution centers that I have developed. This product has exceeded 11 million units per year and has been #1 on Groupon® and top 5 on Amazon®.

 

Walmart®

Role: Art Director + Developer

For 2 years I re-designed the Walmart.ca main site and built out many of the product mini-sites that were included under the Walmart® brand. Most notably I designed and developed the Xbox, Halo, and Toy Story 3 product launch mini-sites. Completing these projects required leading individual project and brand management meetings between Disney® and Walmart®, as well as Microsoft® and Walmart®.

 

Magnetic

Role: Creative Director + Developer

I was the Creative Director and Studio Manager for this Tampa, Florida based web design and development firm. My responsibilities included overall design of each project, development assistance, and project management. During my time at Magnetic I managed hundreds of projects in a large team environment to ensure that client changes and updates were made quickly and effectively.