Marketing and Copywriting
Blog Post and Article Writing Service
Blog posts and articles are a great way to show your visitors that you have a wide range of experience, as well as a way to help your site grow organic traffic.
Hear what my clients are saying.
Scott always goes the extra mile to make sure that all briefs are done quickly and to the highest quality - we love working with him! We gave Scott a very difficult task, and he came back to us with some great suggestions. His availability and communication were great.
Scott was a pleasure to work with - high quality of work, prompt response, and frequent communication. He is open to feedback, and I am more than thrilled with the final product. I highly recommend Scott as a graphic designer!
Scott's work is fantastic - lots of freelancers have a nice portfolio of their work but when it actually comes to delivery, fall far from expectations. Not Scott - if you like his portfolio, then you'll be pleasantly surprised by the caliber of his work and concepts.
We have been working with Scott for over two years now and he never disappoints. Very creative and really gets it, and us. Too many projects to mention have been hit completely out of the park by Scott. Always great turnaround!
Scott does excellent work and follows feedback well. We have worked with him on multiple projects and are always happy with what he delivers.
Scott works efficiently and offers awesome recommendations outside of our existing scope of work, excited to continue working together!
A great blog post and informative articles written in a writing style that represents you and your brand!
What is effective content writing?
High-quality content writing has become the backbone of an individual's and business's online presence. The front runners in each industry are now writing blog posts and articles that help their company website with discoverability and establish them as experts in their respective fields. With this growing content online, it's becoming increasingly challenging to stay relevant and get search engines to index you on those first sets of searches for your term.
Delivering quality content consistently will help you stay on top of the competition. First and foremost, effective copywriting requires excellent research and technical skills. Apart from these having creative skills to develop blog post ideas and problem-solving skills to write articles that keep the readers engaged. Communication and interpersonal skills are also crucial to understanding your audience and writing for them so they can understand your content without much-advanced knowledge. These all fall within the creative writing skill set and create the foundation for creating content for your landing pages and any other online channels.
A good blog post or article will always be a combination of content marketing activities combined with creative writing essentials. Remember, your new blog should have good content before it is considered for content marketing.
What do you need before you hire a freelance writer?
If you are here, chances are you have most or all of the prerequisites to hire a freelance writer.
Understand your target audience
The first thing to have is an understanding of who your audience members are. What do they read about? What problems do they face, and how you can help them? This will be the first input into many topic ideas that you may come up with as well. This is also a point to consider what other websites they visit for the same or similar interests.
check out your competition
You have competition. Some direct and some indirect. While you may not have insight into their analytics and see what keywords they are using and targeting, just having an idea of the topics, writing style, blog content, and user experience in their online articles is a good starting point when reviewing your competition.
Determine what topics you will cover
Creating great blog post ideas will be a constant blocker when creating content. Having a surface-level idea of what themes you would center your blog content around is always good. From here, you can close in on topics you would like to cover in your blog or site. Think of these as prompts for writing blog posts, and at any given time, you should have up to 20 prompts to share with your blog writer.
Identify your unique angle
Your unique angle is the most significant differentiator for your blog. Even with a great content marketing strategy, writing content without a unique angle would make the text sound boring, and you would eventually lose the reader's attention. Having an angle based on thought or opinion on something will keep the readers engaged. With this unique angle, you can have a set writing style, and with more articles written, you will build consistency. For technical writing, the unique angle can be quotes, jokes, and even graphics. Before you think about building your creative content, you should know what the unique angle is.
Name your blog and choose a CMS to set it up
Naming a blog is a difficult task, and it's important that you find a name that's unique but still allows users to easily remember your name and URL. A unique name will also help your page be discoverable in search engine results since there isn't much confusion between who you are and what another brand or page may be doing.
Buying a domain and setting up a CMS (Content Management System) are the technical inputs towards starting a blog. Most freelance writers are experts in these tasks and can assist with setting up the correct infrastructure for your brand.
Why you should hire a professional writer for your blog?
Article writing and blog post writing are specific talents that require quality content and extensive research to be effective. Armed with fresh and exciting content ideas is not enough. your copywriter should also know extensively about content marketing and traffic analytics tools such as Google Analytics, Google Search Console, Hubspot, and SEMRush. They should also be skilled in search engine optimization, which requires extensive keyword research and the ability to write for discoverability.
Beyond writing a good blog post, hire a copywriter who can understand and analyze the results of their copywriting and make sure it's moving the needle for your business. Typically Article and Blog post writing aim to get viewers to go to your website and read it, then follow the path the copywriter has designed. This allows the reader to follow a natural path to get the necessary answers. Whether the post is Informational, Transactional, or Navigational, it is crucial the copywriter for this task is well versed in all areas of research, writing, and analyzing their content.
When you have a quality talent for writing blog posts, their work will help you acquire new readers and leads for your content and business. The ability to write effectively, combined with content marketing and analytical skills, is perfect for progress.
Handoff and Going Live
You have set yourself up for success with good talent writing blog posts for you. Going live shouldn't be difficult if the steps above have been followed. A few things to keep in mind before going live is to run your text through a plagiarism checker. While the content is original, there are often overlaps with other pages.
The images used within your text should either be original photos or from royalty-free websites. Using images without the correct permissions may lead to legal ramifications in the future and, in general, frowned upon. If you like one image, it's always a good idea to reach out to the creator to enquire about usage rights. Irrespective of the source, it is always a good idea to give credit for images within your text.
What is my process for writing blog content and articles?
Working with Creatibly gives you the confidence to get what you want with your blog post and article writing. You get a custom post written just for you. Creatibly takes plagiarism very seriously, and we scan content with the best plagiarism tools to ensure that your content is original. We are committed to delivering quality content.
All projects start with an initial consultation to understand your exact goals, wants, and needs. Once we have your details, you then receive your first draft and make any revisions you would like. Once you approve the copy, we will share the document with you to push live on your site.
Creatibly can help write compelling articles and blog content with text that serves your business. With longstanding experience in critical online tools and content marketing, we write high-performing online articles that are second to none.
We sweat the details, so you don't have to. There are three project levels based on word count:
1,000 blog post writing
2,500 blog post writing
4,500 blog post writing
Each tier contains original research and original content created specifically for you. The content is also optimized to be a part of on-page SEO elements that helps search engines index your page and its content in top search results.
Frequently Asked Questions about writing a Blog Post.
What do blog post writers do?
Blow writers and article writers write and edit posts and articles. Working explicitly on long-form content, ideate, conduct research, and pitch their ideas to clients. They then compose and edit posts. In some cases, they may help with marketing posts as well.
How long does it take to write a 1000-word blog post?
A beginner-level blog writer would take about 4 to 6 hours to write a good blog post. However, you can't expect fresh content from a beginner writer. A professional writer would take up to 4 hours to write a 1000-word blog post. The nature of the content will also matter for an expert writer it's easier to put together compelling long-form content in a shorter amount of time.
How long is a good blog post?
Creative writing is a complex task with no specific word limit. However, to prevent reader fatigue and to have your content read, it's recommended to have between 1000 to 2000 words. The upper limit would be 4000 words. Anything more will not be ideal for a blog post or article.
How much does it cost to hire a blog post writer?
A blog post written by an amateur writer should cost anywhere between $50 to $150. This may seem reasonable when you are starting, but you will not find much value in terms of ROI. Unless you specifically require a guest post from an amateur writer, it's not advisable. A professional writer writing your blog content will cost around $300 to $1500 per article. The price is justified when you factor in the experience, the knowledge of technical tools, and the ability to leverage page SEO to help engage readers and boost conversions.
Is ghostwriting a blog a good idea?
Ghostwriting is often seen as a harmful practice but in reality, ghostwriting is a great way to get your ideas out in the world without being a specialist writer. You can think of topic ideas and a storyline rather than focusing on how to effectively get your ideas out. Ghostwriters, i.e., copywriters writing under your name, can help you get your ideas out and write SEO-friendly content. Your stories and brand attract the eyeballs it deserves with a constant flow of fresh content.
How long should an Article or Blog Post be? About 1,000-4,000 words.
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